Pickfords helps raise vital funds for the NSPCC as part of The Paddington Trail

Pickfords was appointed the official removals partner for The Paddington Trail, a London-wide event from VisitLondon.com, STUDIOCANAL and NSPCC which sees 50 statues of this famous bear placed across the capital from 4 November – 30 December to mark the release of Paddington in UK cinemas and to raise vital funds for the NSPCC and its ChildLine service.

Pickfords moved the 50 statues from the 3DEye studios where the designs have been brought to life to their final locations across the capital ahead of the launch of The Paddington Trail on 4 November. Pickfords also moved a selection of the statues to Christie’s ahead of the gala auction which took place on 10 December.

Pickfords’ London branches, under the leadership of Area Manager Steve Gooding, managed the logistics of the Trail. The deliveries were scheduled for the day and evening of 3 November and included 6 different vehicles, 22 men and one cameraman who videoed the installation.  The main challenge was pre packing 50 bears in the studio prior to delivery, achieving the deadlines for delivery and responding to very short notice changes to the agreed schedule on the final weekend.  All bears were delivered safely without incident.

CPG_PADDINGTON_AUCTION

By donating their time and resources, Pickfords saved The Paddington Trail tens of thousands of pounds in logistics costs, helping the NSPCC to raise as much money as possible. The first fifteen of the celebrity-designed statues including those designed by David Beckham, Emma Watson and Benedict Cumberbatch were auctioned at Christie’s on 10 December, raising over £460,000 for the NSPCC and its ChildLine service. The remaining bears are now available as part of an online auction open until 7 January at www.christies.com/paddington, giving everyone the chance to give Paddington a good home, just like Mr and Mrs Brown did.

The Pickfords crew can be seen hard at work moving Paddington across London at the beginning of this video: http://ow.ly/FJCHA.

See visitlondon.com/paddington to find out more about The Paddington Trail or follow #PaddingtonTrail on social media.

To find out more about Paddington and the film go to www.paddington.com.

Marc Quinn auctions his design - W2 1RH - at The Paddington Trail gala auction at Christie's, raising -ú62,000 for the NSPCC (c) Christie's Images Ltd 2014

Paddington packs his suitcase and moves with Pickfords

Pickfords has been appointed the official removals partner for The Paddington Trail, a London-wide event which sees 50 statues of this famous bear placed across the capital from 4 November – 30 December to mark the release of Paddington in UK cinemas on 28 November.

(left to right) Paddington Shakesbear by Michael Sheen, Paddington Bear by Michael Bond and Paddington Sparkles by Frankie BridgeCREDITJoePepler

(left to right) Paddington Shakesbear by Michael Sheen, Paddington Bear by Michael Bond and Paddington Sparkles by Frankie Bridge. Photo credit: Joe Pepler.

Pickfords will move the 50 statues from the 3DEye studios where the designs have been brought to life to their final locations across the capital ahead of the launch of The Paddington Trail on 4 November. Visitors and locals will be able to follow the paw-prints of the world’s favourite Peruvian explorer, visiting locations from as far west as Heathrow through to the O2 in the east, taking in some of London’s key cultural hotspots and Paddington Trail artworklandmarks, including the Royal Opera House, Museum of London and, of course, Paddington Station.

The bears have been designed by a host of renowned celebrities, designers and artists, including the stars of the Paddington film: Hugh Bonneville, Peter Capaldi, Ben Whishaw and Nicole Kidman, Hollywood actors Benedict Cumberbatch and Michael Sheen, director Guy Richie, leading fashion designers Matthew Williamson and Lulu Guinness, and world-famous ex-footballer David Beckham. They will be auctioned by Christie’s from 10 December to raise funds for Pickfords’ charity partner, the NSPCC.

Pickfords’ Managing Director, Russell Start said:

“We are delighted to be involved in The Paddington Trail, an event that will inspire visitors to explore London, and most importantly, help raise money for our charity partner, the NSPCC.”

See visitlondon.com/paddington to find out more about The Paddington Trail or follow #PaddingtonTrail on social media.