Pickfords turns its small print large to help customers avoid the unexpected

Pickfords, the UK’s largest and best known removals company, has abandoned the traditional practice of small print by making its terms and conditions into large, easy-to-read print, encouraging its customers to read and understand important points that they should note when moving home.

Peter Gower, Pickfords’ Legal Services Manager, championed the project following a series of customer issues that could have been easily avoided if the customer had fully read the terms and conditions of their contract.

The new terms and conditions have been written to reflect the current legal landscape with the introduction of the Consumer Rights Act and new data protection legislation which will come into effect this year, the Data Protection Act 2018 and General Data Protection Regulation.

Peter said:

“It is really important that customers understand what they are signing up to. Although there are more pages, its easier to read because the print is larger and the most vital sections are clearly highlighted.”

Pickfords’ Interim Managing Director, Mark Taylor, welcomed the initiative:

“The Large Print has made it easier for employees to learn and understand our terms and conditions and clearly explain the details to their customers. By championing this initiative, we aim to reduce the misunderstandings and miscommunication that can occur when customers do not fully read the terms and conditions of their removals contract.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s