Pickfords has launched a new, interactive section of the website.
The digital timeline chronicles the history of the brand, from its earliest days as a carrier in the 1600s to the present day.
The history section was a year in the making and followed research from the Pickfords archive of historical documents, from existing transport books and conversations with current and previous Pickfords colleagues, some of whom spent as long as fifty years with the company. The marketing team even tracked down the original designer of Pickfords Travel leaflets to feature in the 1980s section.
Marketing Director Lyndsey Wallbank said
“Previous accounts of Pickfords’ history focused heavily on transport methods. We wanted to create a timeline that also featured the moments in history which impacted the company and the people who have influenced the direction of the brand through the centuries.”
The digital history experience features a timeline with richly designed imagery together with easy to read snippets of information. The journey through time includes Pickfords’ invention of the Fly wagon in the 17th century, a brush with Jack the Ripper and the year Pickfords specialised in elephant removals for Billy Butlin.
The contribution Pickfords made to the two world wars, when resources were requisitioned for the war effort, and the denationalisation of the company by Margaret Thatcher in 1985, are also detailed.
Managing Director Russell Start said
“We are delighted with the project, and hope this new section of the website brings the Pickfords story to life for customers, employees and transport enthusiasts alike.”