Mission Christmas record smashed with over 78,000 gifts donated!

A huge thank-you to Pickfords Dorset and Southampton for once again working incredibly hard alongside local radio station Wave 105 to distribute thousands of gifts to disadvantaged children over the Christmas period.

Wave 105’s ‘Mission Christmas’ encourages the public to purchase an extra gift during their seasonal shop at Sainsbury’s and place it in a Pickfords packing box.

Gary Casey and his team then collect the assorted gifts and deliver them to the warehouses for sorting and distribution, ready for Christmas morning.

Thanks to the commitment of the branches, thousands of children in poverty who would have otherwise gone without, woke up on Christmas morning with presents under the tree.

Pickfords South West has supported Mission Christmas for the last six years, this year collecting 78,382 toys, teddies, games and books for the campaign, over 10,000 more than last year’s haul! A massive well-done to Gary and the team!

 

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