Pickfords was appointed the official removals partner for The Paddington Trail, a London-wide event from VisitLondon.com, STUDIOCANAL and NSPCC which sees 50 statues of this famous bear placed across the capital from 4 November – 30 December to mark the release of Paddington in UK cinemas and to raise vital funds for the NSPCC and its ChildLine service.
Pickfords moved the 50 statues from the 3DEye studios where the designs have been brought to life to their final locations across the capital ahead of the launch of The Paddington Trail on 4 November. Pickfords also moved a selection of the statues to Christie’s ahead of the gala auction which took place on 10 December.
Pickfords’ London branches, under the leadership of Area Manager Steve Gooding, managed the logistics of the Trail. The deliveries were scheduled for the day and evening of 3 November and included 6 different vehicles, 22 men and one cameraman who videoed the installation. The main challenge was pre packing 50 bears in the studio prior to delivery, achieving the deadlines for delivery and responding to very short notice changes to the agreed schedule on the final weekend. All bears were delivered safely without incident.
By donating their time and resources, Pickfords saved The Paddington Trail tens of thousands of pounds in logistics costs, helping the NSPCC to raise as much money as possible. The first fifteen of the celebrity-designed statues including those designed by David Beckham, Emma Watson and Benedict Cumberbatch were auctioned at Christie’s on 10 December, raising over £460,000 for the NSPCC and its ChildLine service. The remaining bears are now available as part of an online auction open until 7 January at www.christies.com/paddington, giving everyone the chance to give Paddington a good home, just like Mr and Mrs Brown did.
The Pickfords crew can be seen hard at work moving Paddington across London at the beginning of this video: http://ow.ly/FJCHA.
See visitlondon.com/paddington to find out more about The Paddington Trail or follow #PaddingtonTrail on social media.
To find out more about Paddington and the film go to www.paddington.com.